Lavender
Lavender sits beside the sales inbox and grades outbound emails while reps write.
Best for Sales reps improving cold email replies with real-time coaching
- Starts at
- $29/month flat
- Free plan
- Yes
- Price checked
- 2026-10-18
Pricing
Price checked: 2026-10-18. Source: official pricing page.
Free plan: Basic plan, free forever
| Plan | Monthly | Annual (per month) | Billing unit | Notes | Source |
|---|---|---|---|---|---|
| Starter | $29 | $27 | flat | Unlimited emails | Source |
| Individual Pro | $49 | $45 | flat | Includes integrations | Source |
| Team | $99 | $89 | per seat | Per seat; includes integrations and Coaching Dashboard | Source |
"Not listed" means the official page shows no list price for that billing period (often contact sales). We never fill gaps from third-party sites.
Overview
Individual contributors and sales teams use the score, language suggestions and personalization helpers to tighten cold and follow-up mail without leaving Gmail, Outlook or platforms such as Outreach, Salesloft or HubSpot. The product also offers training-style email practice so newer reps can build habits beyond a single draft. A Basic free plan allows a small monthly number of analyzed and personalized emails; paid plans raise those limits for daily prospecting volume. Limitation: free usage is tiny (just five analyzed and five personalized emails per month on the Basic plan), so active outbound reps will hit the ceiling quickly. Lavender improves copy quality—it does not replace list quality or deliverability infrastructure.
Key features
- Real-time sales-email scoring and rewrite guidance
- Personalization helpers inside Gmail, Outlook and major sales tools
- Training/practice flows to improve outbound writing habits
Limitations
Free Basic plan only includes a small monthly allowance of analyzed and personalized emails (5 analyzed + 5 personalized a month); regular outbound use needs a paid plan.